Insights for search & AI visibility
Practical SEO & GEO playbooks for Japan-first and global operators — how to read live SERP, Search Console and multi-engine AI results together, and turn them into your next few ROI-ranked moves.
GEO: how to get cited by AI answers (not just ranked)
Search is becoming an answer, not a list of links. GEO is how you make your brand the source those AI answers are built from — and how to measure whether it's working.
Latest articles
- Playbook
Google AI Overviews are taking your clicks — here's how to win them back
Ranking #1 no longer guarantees the click when an AI Overview answers first. Here's how to see where they appear, earn the citation, and recover the traffic.
Lume Team·June 7, 2026·5 min read - SEO
SEO for the Japanese market: what's actually different
Expanding into Japan isn't a translation task. The scripts, the query variants, the trust signals and even the engines reward different things — here's what to get right.
Lume Team·June 7, 2026·5 min read - SEO
Japanese keyword research: capture every variant, not just one
The same intent splits across kanji, kana and loanwords — and demand splits with it. Here's how to map the variants, find real local volume, and win the spelling that converts.
Lume Team·June 5, 2026·5 min read - GEO
How to measure AI visibility: share of voice, sentiment and citations
Buyers ask AI before they search. Here are the three numbers that show how engines describe and cite you — and why you must read them across engines, not just one.
Lume Team·June 4, 2026·4 min read - SEO
Technical SEO & Core Web Vitals that actually move rankings
Technical problems quietly cap everything else you do. A plain-language guide to Core Web Vitals and the crawl/index checks that decide whether your content can rank at all.
Lume Team·June 2, 2026·5 min read - Playbook
Write content that ranks — and gets cited by AI
Your page now has two readers: the ranking algorithm and the model summarizing the web. The good news is they reward the same things. Here's how to write for both at once.
Lume Team·May 30, 2026·4 min read - Playbook
Competitor analysis for SEO and AI: read both battlegrounds
Your competitors already ran the experiment. The pages outranking you and the brands AI names instead of you are a ranked to-do list. Here's how to read the gap on both surfaces.
Lume Team·May 27, 2026·5 min read
