Compare
Lume vs Ahrefs
The enterprise backlink and keyword index.
Pricing: ~$29–$1,499/mo (Starter → Enterprise)
| Dimension | Lume | Ahrefs |
|---|---|---|
| Focus / approach | Decision-first: live SERP × Search Console × AI visibility, triangulated into the next 5 ROI-ranked actions. | Breadth-first: a vast backlink and keyword index with deep crawl data. |
| AI visibility (engines) | Multi-engine: Gemini, ChatGPT, Perplexity and Google AI Overviews, with share of voice vs competitors. | Brand Radar tracks AI mentions; the core product centers on the link/keyword index. |
| Pricing model | Flat monthly with included credits, priced in JPY. No per-seat add-ons. | Tiered USD plans from SMB to enterprise; higher tiers scale steeply. |
| Japanese / local depth | Japanese-first UX with city-level local SERP tracking built in. | Global tool with broad locale coverage; UX and support are English-first. |
| Best for | SMBs and solo operators who want clear next steps, not a metric dump. | Agencies and large teams that need the deepest backlink dataset. |
Which should you choose?
Both tools are solid — the right pick depends on the job. Ahrefs is the stronger choice if you need its depth and scale. Lume is the better fit if you want a decision-first workflow that triangulates live SERPs, Search Console, and multi-engine AI visibility into a short, ROI-ranked action list — Japan-first, multilingual, and priced for solo operators and SMBs. Try a free scan and compare for yourself.
Figures, prices, and features for Ahrefs are as of 2026 and may change — check their site for the latest. This comparison is neutral and factual.