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Lume vs SE Ranking

The all-in-one SMB platform with AI search tracking.

Pricing: ~$65–$279/mo (Core → Growth)

DimensionLumeSE Ranking
Focus / approachDecision-first: three sources (SERP, Search Console, AI) triangulated on one screen, not a metric dump.Broad all-in-one toolkit: rank tracking, audits, reports and keyword research.
AI visibility (engines)Multi-engine AI visibility plus share of voice, brand sentiment and competitors' AI visibility — connected to the action plan.Tracks AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity at SMB pricing.
Pricing modelFlat monthly in JPY with included credits — no per-seat pricing.USD tiers scaled by tracked-keyword volume and check frequency.
Japanese / local depthJapanese-first UX with city-level local SERP and JP AI Overview tracking.Wide locale coverage and local SEO; interface is English-first.
Best forSMBs in Japan who want one decision screen, deeper GEO and flat pricing.SMBs and agencies wanting a broad all-in-one at a mid-market price.

Which should you choose?

Both tools are solid — the right pick depends on the job. SE Ranking is the stronger choice if you need its depth and scale. Lume is the better fit if you want a decision-first workflow that triangulates live SERPs, Search Console, and multi-engine AI visibility into a short, ROI-ranked action list — Japan-first, multilingual, and priced for solo operators and SMBs. Try a free scan and compare for yourself.

Figures, prices, and features for SE Ranking are as of 2026 and may change — check their site for the latest. This comparison is neutral and factual.

Lume vs SE Ranking · Lume