Content tools

Content optimizer: close the gap with the top results

The content optimizer takes a page you already have and a keyword you want it to rank for, then compares your page against the pages currently ranking at the top for that keyword. Instead of guessing what to add, you get a side-by-side picture of what the winning pages cover and your page does not.

Run it whenever a page is stuck a few positions short of page one, or after you publish something you expect to perform. The output is concrete enough to act on the same day.

• Missing headings — sections the top pages have that yours is lacking.
• Terms to add — words and phrases the top results use that signal topical coverage.
• A coverage score — a single number for how completely your page covers the topic versus the leaders.
• Concrete improvements — specific edits ordered so you can work top to bottom.

Content brief: plan a new piece before you write

When you are creating something new rather than fixing an existing page, the content brief gives you a ready-to-write blueprint. Give it a target keyword and it returns the structure a strong piece on that topic needs, so the writer (you or a teammate) starts from a plan instead of a blank page.

• An outline — the overall structure for the piece.
• Suggested headings — section titles to fill in as you write.
• An FAQ — questions readers ask that the piece should answer.
• A target word count — roughly how long the piece should be to compete.
• Must-include terms — the vocabulary the piece needs to read as complete.

AI internal-link suggestions

Internal links spread authority across your site and help both readers and search engines understand how your pages relate. The AI internal-link tool scans your related pages and finds linking opportunities — places where one page naturally should point to another but currently does not.

Use it to build out topic clusters: once you have several pages on the same theme, let the tool wire them together so the strongest page passes signal to the ones that need a lift.

AI report: a TL;DR and your top 5 actions

The AI report reads across your data — your SERP positions, your Google Search Console data, and your competitor data — and writes up what it means. Rather than leaving you to interpret several dashboards, it produces a short narrative and a focused to-do list.

It gives you a TL;DR that summarizes the current state in plain language, followed by the top 5 actions ranked by ROI — the moves with the most expected return for the effort, so you spend your time on what matters first.

Everything comes back in your language

All AI output from these tools — the optimizer's improvements, the brief, the link suggestions, and the report — comes back in your UI language. Switch the interface to English, Japanese, Spanish, or German and the generated text follows, so you can hand results straight to a writer or client without translating them first.